AI Images and Copyright: Who Owns the Image?
AI-generated images are usually in the public domain - but they’re not risk-free. What companies need to know about copyright, licensing requirements and the EU AI Act.
Anna Sattler
Marketing Manager
Articles
Tessa Articles
Expertise, news and trends around digital asset management, product information management and e-commerce.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Reduce returns, increase margins: We show you how to succeed with PIM, DAM, AI, and a better product experience.
Andreas Werner
DAM & PIM Consultant
Product data in SMEs: From operational effort to strategic success factor
Product data as a brake on growth? With PIM, you can structure data and scale your sales efficiently.
Marko Stuka
PIM Consultant
How to use AI for faster and better creative processes in Adobe
How TESSA DAM simplifies creative processes and efficiently manages assets with AI features through Photoshop integration.
Luisa Reichenbacher
Marketing Manager
Lamy and TESSA BrandHub: A success story for modern media management
Discover how Lamy is overcoming the challenges of global media management for B2B partners with TESSA BrandHub.
Patrick Krisch
CEO
How to create a business case: Here's how!
We explain step by step how to create a business case and what is particularly important when introducing it.
Andreas Werner
DAM & PIM Consultant
Digital Asset Management: focus on economic factors
Use digital asset management as a competitive advantage and increase efficiency and sales.
Luisa Reichenbacher
Marketing Manager
Product Content Management: The role of PIM & DAM
Product Content Management: We explain how to set up your PCM correctly with DAM and PIM.
Andreas Werner
DAM & PIM Consultant
AI image generators and DAM: how to use them professionally in marketing
AI image generators are revolutionizing marketing! Find out which tools are really relevant and how you can use them.
Andreas Werner
DAM & PIM Consultant
Digital Asset Management with TESSA in Practice
With these practical examples, we’ll show you how Digital Asset Management with TESSA DAM can help simplify your daily tasks and meet your requirements with ease.
Salvatore Accaputo
CEO
Optimally distribute content: greater efficiency with Digital Asset Management
Learn how to efficiently export digital assets from a DAM system like TESSA to make them available for all relevant channels.
Torsten Herbert
CTO
Why a DAM is Essential for Marketplaces like Amazon & Co.
Learn how Digital Asset Management (DAM) optimizes the management of digital content in e-commerce and strengthens brands on marketplaces.
Andreas Werner
DAM & PIM Consultant